Population Growth

Citywide Trends: Austin's population growth slowed to 0.4% in 2024, dropping it to the 13th largest U.S. city. Fort Worth surpassed Austin with 2.3% growth.

Metro Area Growth: The Austin metro area grew to 2,313,000 in 2025, a 1.72% increase from the previous year.

Suburban Expansion: 58,000 new residents moved to Austin's surrounding suburbs from July 2023 to July 2024.

Job Growth

78744 Specifics: Recent job market contraction of 3.3%. However, a projected job growth of 47.0% over the next 10 years, surpassing the U.S. average of 33.5%. Current unemployment is 5.1%.

Citywide Employment: Unemployment at 3.1% in April 2025. Austin added 35,900 jobs in April alone, with gains in business services, education, health services, and trade.

Rent Trends

78744 Rental Market:

Average rent: $1,895, a $305 YoY decrease

Studio: $1,396 (+11.89%)

1-bedroom: $1,870 (+29.59%)

2-bedroom: $1,600 (-4.31%)

3-bedroom: $2,200 (+4.02%)

Citywide Trends: Median rent in Austin decreased by 9.6% YoY to $1,399 due to increased housing supply from pandemic-era construction.

Investment Considerations

Opportunities:

High projected job growth in 78744 (47% over the next decade).

Depressed rental prices offer potential entry points.

Challenges:

Current rental price declines may indicate oversupply.

Unemployment in 78744 at 5.1% could affect rental demand.

Sources: U.S. Census, Zillow, RentHop, MySanAntonio, Express News, Texas Attorney General, local property management sources.